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you are here: small business toolbox > site-building guides > non profit organizations > keep visitors returning with current content


Keep Visitors Coming Back with Current Content

It often takes several exposures to your book before a visitor becomes a patron. For this reason, you’ve got to give people a good reason to return to your site again and again. One of the most effective ways to accomplish this is have continuously fresh and interesting content that potential customers will want or need.

RSS Feeds

An effortless way to get fresh and current content is with an RSS feed. For example, if your organization is an animal shelter, you might want to add an RSS feed that offers news on animal care. This will encourage viewers to return to your site to find new information while your organiza makes an impression each and every time they visit. By simply pasting a piece of code into the content editor, you’ll have a continuous stream of new content without ever editing the page again.

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Self Published Articles

One of the most effective forms of fresh content are articles and short stories of interest to your target audience. If you offer quality solutions or enjoyable reads continuously, visitors are more likely to buy your book. Not only does your book get exposure when visitors return to your site, but you become a trusted source of topical material.

Reprint Articles

There are a few great sources for articles that are free for you to reprint. Adding some free articles in with your own articles can help you to keep your site loaded with fresh and interesting content.

Resources:
Ezinearticles.com
Findarticles.com

Book/Article/Movie Reviews

Don’t be afraid to talk about other publications that relate to your topic – especially if they are not your direct competition. The more you can get your reader immersed in your topic, the more likely you will get your visitors into a buying mood

Organizing your Articles and Reviews

To ensure that your visitors will find topics that interest them on your page, give a summary list of your articles and reviews with a link to the full story. To do this with Easy Website Builder, simply write your full pages then write a brief summary on your homepage. To add the link to the full story, highlight your summary title, click the hyperlink icon, and paste the URL of the full story into the hyperlink builder.

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Building Your Non-Profit Site

A - Attract and retain members with great content
Learn how to use content to attract search engines and visitors.  Optimize your pages to boost your site's ranking to the top of the search.

B - Keep your message in front of your members with an e-newsletter
Gaining a new website visitor takes exponentially more time and resources than retaining an interested visior.  Learn how to grow your membership base maximize the potential of your website.

C - Accept Donations Online
Create donation coupons or incentive item 'buy' buttons and encourage patrons to make donations right from your site with built in Pay Pal payment processing.   

- Get Patrons Involved with a Current Events List
Keep your loyal members aware of current events with the self editing announcements module and Learn how to utilize the events module to as a website traffic magnet. 

E - Earn cash for clicks
Use Google Adsense to create an additional stream of revenue. Find resources to information and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software.

F - Interesting, fresh content
Keep readers coming back to your site with new updated content. Learn how to insert RSS feeds, resources to build RSS feeds, and how to create an articles archive.

G - Brand your online presence
Promote your brand image with these fun ideas and establish your organization as the leader in the industry.

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