AdSense is one of the many ways Google has revolutionized the internet. AdSense ads are paid text links that display based on the relevancy of your site’s content. The AdSense program is just one more way that Google rewards those who offer lots of high quality content.

What is AdSense

Google’s AdSense is a quick, simple way to introduce valuable resources to your readers and earn some extra revenue doing it. It takes a day or two to hear back from Google after completing your application. Once you get the go ahead, you can customize the type, size and color of your ads using a one page form on Google's site.

How it Works

After you pick the size and color of your ad boxes, Google will provide you with a small piece of code that you paste into your site and you instantly have targeted ads.

Filtering Out Competitors

While you want your ads to be relevant, you certainly don’t want to take your own business away. Google lets you determine which domains you want to block. Since the ads will appear based on keyword, do a search using some of your keywords to find your competitors. SEO Chat’s Page Rank Search Tool is a good resource for compiling a block list.

The most Profitable Strategy

The best way to figure out what will work best on your site is to try different things. Google lets you build “channels.”

URL Channels help you to track the effectiveness of your ads based on your page URL. You may find that a page on a particular topic is getting more clicks than any of your other pages. Depending on how this page affects the overall goal of your site, you may want to create more pages on the successful topic.

Custom Channels help you compare how one type of display is doing verses another. You may find that a leaderboard ad is more effective than a tower structure, or that a blue background gets more clicks than a white background.

Revenue

You are paid one of two ways depending on the advertiser. With the cost per click CPC model, you are paid when visitors click the ads. CPM or cost per 1000 impression ads pay when the ad appears on your page whether or not it’s clicked. Depending on your amount of traffic, you can earn a nice revenue from AdSense. Take a look at a candid webmaster discussion about AdSense earnings.

Google Search

Another way to earn revenue is with the AdSense for Search toolbar. The search toolbar pays only on a CPM basis. This piece of code inserts a Google toolbar onto you page like the one below. When your visitors click the results, you get paid. 

Referrals

When you’re as rich as Google, you can afford to be generous. Google will pay you $100 when someone you refer to AdSense earns their first $100. Go the the referral tab after signing in your AdSense account, choose a button style, then copy and paste the code into your site.

When you create sites with great content, you win on a number of different levels. As a writer, you’re already a prime candidate for becoming a successful web publisher. Whether you publish a website to promote your books, or to write about your interests and generate revenue through advertising, or both, you come out on top.

Start building your new website today with Easy Website Builder

Three Days to Building a Winning Book Promotion Campaign

A - Drive Traffic
Learn how to move to the top of the search engine rankings by identifying popular searched keywords and crafting SEO optimized headlines and text.

B - Brand yourself
Readers identify with your message when they have a chance to get to know and trust you. Learn ways to enhance your credibility and establish yourself as an industry expert.

C - Attract loyal customers with high quality content
Sell more books by offering enough free information to get people interested, but not so much that you sacrifice sales

D - Interesting, fresh content
Keep readers coming back to your site consistently new and updated content. Learn how to generate lots of great new content without spending countless hours of work with RSS feeds, and articles archives.    

E - Sell your books
Use the product module to add your book to your site in 2 clicks and sell your books right from your site.  If you're selling through Amazon, learn how to set up an affiliate link to your book to generate a greater sales percentage.  

F - Build a mailing list
Keeping a customer is far easier than gaining a new one.  Learn the secrets of building a targeted mailing list to stay in touch with people who already have expressed interest in your book or idea. Find resources for creating and managing a newsletter campaign and learn how to insert forms into Easy Website Builder.

G- Earn Affiliate Profits
Earn additional revenue by offering thousands of high quality products targeted to your site's visitors from a variety of sources.

H - Earn cash for clicks
Use Google AdSense or Yahoo Publisher to add an additional stream of revenue. Find resources, information, and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software.