|
Build a Loyal Membership Base with an e-Newsletter One of the most important actions you can take to increase your sales is to build a mailing list and keep in touch with current and potential customers with mailings they want to read. Two Ingredients for Building and Maintaining a Profitable List It costs exponentially less time, money, and effort to retain someone who is already interested then to attract a new customer. Building and retaining a list of warm leads is a 2-step process. First you need to give them a good reason to opt in to your emails and then you’ll have to deliver quality information to keep them. Offer a Sign-up Incentive If you’ve compiled enough great content, you’ll have a pretty good idea what will interest the people who visit your website. If you’ve built a website about self promotion then it’s likely that people visiting will be very interested in learning more about how to promote themselves. To encourage an opt-in, offer solid, valuable information such as an e-book or special report in exchange for a newsletter sign up. Multiple Targeted Incentives Try experimenting with different offers and see which gets the best results. You can also offer different incentives on different pages of your site. If you have an events page that lists all of the upcoming happenings of interest to your readers, you may want to offer a different incentive and promise an email notification every time a new event is scheduled. How much is an Opt-In Worth? Don’t be afraid to offer something valuable. People pay ridiculous amounts of money for non-targeted mailing lists, knowing that most of the mail will be thrown away. A targeted opt-in is extremely valuable. The better the offer, the more opt-ins you will get. No Surprises People also want to know what they’ll be getting from you in their inbox. No one wants to receive junk mail and most people get so much mail that you need to promise the type of content that they might choose to seek out. This way you’re doing them a favor and saving them time by delivering the information straight to their inbox. Choosing a Newsletter Campaign There are several important things to look for when deciding on the tools to deliver and manage your newsletter campaign. - Spam Compliance
- HTML or Text
- Message Personalization
- Branding and Custom Images
- Interest Group Segmentation
- Analytics
- Cost
Spam Compliance The CAN-SPAM Actstates that any type of commercial email must be asked for by the recipient in or must be clearly labeled as an advertisement. There are a few additional requirements such as: - Correct and straightforward “to” and “from” information
- Accurate subject line
- Clear opt-out function
- Include the sender’s full postal address
The newsletter management tool you choose should include a seamless method for customers to - Sign Up
- Receive a confirmation email
- Add confirmed email to your mailing list
- Instantly remove those who op-out from your email
Email Formatting – HTML or Text? Most people have a preference to one type of email or another and sending the type that you prefer could alienate some of your recipients. Look for an email management tool that allows the customer to decide which type of email they will receive. Message Personalization Personalizing your email messages is a nice touch, especially when people receive so many cold and impersonal emails. A good newsletter management program will provide you with tags to place in your message that will insert the recipients personalized info. Branding and Custom Images You don’t want to send your subscribers and endless stream of advertisements. However, the goal of a newsletter mailing list is to build your customer base. Design a logo that customers will associate with your book or your message and consistently add it to the header of all of your email campaigns. Interest Group Segmentation You may target different interests throughout your site. If each interest group is attracted to different types of information then you’ll need a way to segment your mailing list and send targeted messages to the individual groups. Analytics A tool to measure the effectiveness of your email campaigns in critical to your success. Set a goal to achieve a certain number of emails opened. Set another goal for the number of people who click through to your site from the email. With statistical information, you’ll be able to fine-tune your campaigns until you achieve your desired results. Cost Email marketing is by far the most cost effective way to reach customers. However, prices for different tools vary widely. Comparison for 833 emails per month or 10,000 per year: Constant Contact: $30/month $360/year
Mail Out: $19.95/month $239.40/year
nGenuity Solutions: $4.83/month $58/year Take the Tour! Because we believe that email marketing is so powerful for authors and small businesses we have priced our email campaigns far below the competition. Our goal is to help the individuals and small businesses succeed by offering tools and resources in the appropriate price range. Complete Feature List Subscriber Management
List import & export
Advanced segmentation (interest groups)
Bulk list removal
Custom exporting
Activity reporting
Member profiles/history
View campaign subscriber lists
Customize subscriber list view
Campaign Designer
Personalization (e.g. Dear Mr. Smith)
Quick start templates
NEW! Huge 1,500+ Image Library
Upload a Personal Image Gallery
HTML & text emails
Web page import
HTML import
Advanced editor
Detailed customization
Scheduling
Recipient filtering
Campaign previews
Test messages
Spell checker
Surveys
10 unique question types
Question sorting
Multi-page questionnaires
Custom design features
Link generator (text & button)
HTML code for link
Easily move questions within your survey | Sign Up Forms
Standard & custom questions
Question sorting
Double opt-in protection
Custom design features
Return links
Form preview
Link generator (text & button)
HTML code for link
Reports
Campaign responses
Survey results
Subscriber activity
Demographic drill-down
Interest groups
Other Features
Bounce handling
Unsubscribe handling
Opt-in confirmation
Anti-spam protection
Spam reporting links
Custom e |
Start building your new website today with Easy Website Builder
 Building Your Non-Profit Site A - Attract and retain members with great content
Learn how to use content to attract search engines and visitors. Optimize your pages to boost your site's ranking to the top of the search. B - Keep your message in front of your members with an e-newsletter
Gaining a new website visitor takes exponentially more time and resources than retaining an interested visior. Learn how to grow your membership base maximize the potential of your website. C - Accept Donations Online
Create donation coupons or incentive item 'buy' buttons and encourage patrons to make donations right from your site with built in Pay Pal payment processing. D - Get Patrons Involved with a Current Events List
Keep your loyal members aware of current events with the self editing announcements module and Learn how to utilize the events module to as a website traffic magnet. E - Earn cash for clicks
Use Google Adsense to create an additional stream of revenue. Find resources to information and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software. F - Interesting, fresh content
Keep readers coming back to your site with new updated content. Learn how to insert RSS feeds, resources to build RSS feeds, and how to create an articles archive. G -Brand your online presence
Promote your brand image with these fun ideas and establish your organization as the leader in the industry. Back to non profit building home
|