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Cash for Clicks

AdSense is one of the many ways Google has revolutionized the internet. AdSense ads are paid text links that display based on the relevancy of your site’s content. The AdSense program is just one more way that Google rewards those who offer lots of high quality content.

What is AdSense

Google’s AdSense is a quick, simple way to introduce valuable resources to your readers and earn some extra revenue doing it. It takes a day or two to hear back from Google after completing your application. Once you get the go ahead, you can customize the type, size and color of your ads one a one page form.

How it Works

Google will provide you with a small piece of code that you paste into your site and you instantly have targeted ads.

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Filtering Out Competitors

While you want your ads to be relevant, you certainly don’t want to take your own business away. Google lets you determine which domains you want to block. Since the ads will appear based on keyword, do a search using some of your keywords to find your competitors. SEO Chat’s Page Rank Search Tool
is a good resource for compiling a block list.

The most Profitable Strategy

The best way to figure out what will work best on your site is to try different things. Google lets you build “channels.”

URL Channels help you to track the effectiveness of your ads based on your page URL. You may find that a page on a particular topic is getting more clicks than any of your other pages. Depending on how this page affects the overall goal of your site, you may want to create more pages on the successful topic.

Custom Channels help you compare how one type of display is doing verses another. You may find that a leaderboard ad is more effective than a tower structure, or that a blue background gets more clicks than a white background.

Revenue

You are paid one of two ways depending on the advertiser. With the cost per click CPC model, you are paid when visitors click the ads. CPM or cost per 1000 impression ads pay when the ad appears on your page whether or not it’s clicked. Depending on your amount of traffic, you can earn a nice revenue from AdSense. Take
a look at a candid webmaster discussion about AdSense earnings.

Google Search

Another way to earn revenue is with the AdSense for Search toolbar. The search toolbar pays only on a CPM basis. This piece of code inserts a Google toolbar onto you page like the one below. When your visitors click the results, you get paid.

Referrals

When you’re as rich as Google, you can afford to be generous. Google will pay you $100 when someone you refer to AdSense earns their first $100. Go the the referral tab after signing in your account, choose a button style, then copy and paste the code into your site.

Start building your new website today with Easy Website Builder
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Building Your Non-Profit Site

A - Attract and retain members with great content
Learn how to use content to attract search engines and visitors.  Optimize your pages to boost your site's ranking to the top of the search.

B - Keep your message in front of your members with an e-newsletter
Gaining a new website visitor takes exponentially more time and resources than retaining an interested visior.  Learn how to grow your membership base maximize the potential of your website.

C - Accept Donations Online
Create donation coupons or incentive item 'buy' buttons and encourage patrons to make donations right from your site with built in Pay Pal payment processing.   

- Get Patrons Involved with a Current Events List
Keep your loyal members aware of current events with the self editing announcements module and Learn how to utilize the events module to as a website traffic magnet. 

E - Earn cash for clicks
Use Google Adsense to create an additional stream of revenue. Find resources to information and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software.

F - Interesting, fresh content
Keep readers coming back to your site with new updated content. Learn how to insert RSS feeds, resources to build RSS feeds, and how to create an articles archive.

G - Brand your online presence
Promote your brand image with these fun ideas and establish your organization as the leader in the industry.

Back to non profit building home


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