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Attract and Retain Visitors with High Quality Content Content is incredibly important for the success of any website, but even more so for organizations that are not commodity or product centered. Most people on the internet are searching for information. If your site doesn't contain valuable information for the demographic you need to attract, then there is little reason for a potential member to stay on your site. Additionally, search engines, whose purpose is to return relevant information based on search criteria, are partial to sites with a high percentage of content. Visitors Don’t React Well to a Purely Sales Site A site must have some value to the visitor to keep them on your site. Low content sites who only offer content around how to buy or donate don’t fare as well as content-rich resources. I have done my own testing and seen first hand how visitors react to a pure sales site. Unless someone is specifically seeking to purchase your particular product or donate to your specific cause, they will mostly likely click the back button and leave your site without going any deeper than the homepage. Buy Decision Making Time People rarely make a purchasing or donation decision instantly. You’ll need to have some way to keep potential customers interested on your site while they go through their internal decision making process. The most effective way to accomplish this is with lots of quality content that has a high value to the reader. You can tie in the relevance to your book throughout the content and introduce ads and testimonials along the columns to build interest. Content = Traffic Search engines reward content rich sites with high search rankings. Google states clearly that their mission “is to organize the world's information and make it universally accessible and useful.” Having high quality content also increases the likelihood that other sites will link to your pages which will also boost your search engine ranking. The number of sites linking to yours is one of most critical factors in your search engine ranking. Content Speaks Louder than Cash Online success is more attainable for individuals and small businesses than it has ever been as search reward for content rather than dollars. Search giants like Google are continuously improving their algorithms to reward site with a high percentage of content. People who enjoy writing already have 75% of what it takes to build unbelievably successful websites, yet many authors never take advantage of the web to promote themselves. 
Origin of Easy Website Builder Easy Website Builder stemmed from the very real issue of search engine ranking dependency on the amount and quality of a site's content. The amount of custom software clients asking for a content management utility for their sites became increasingly greater in 2005. In response, we developed Easy Website Builder, the most customizable, and comprehensive content management website available.
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Building Your Non-Profit Site A - Attract and retain members with great content
Learn how to use content to attract search engines and visitors. Optimize your pages to boost your site's ranking to the top of the search. B - Keep your message in front of your members with an e-newsletter
Gaining a new website visitor takes exponentially more time and resources than retaining an interested visior. Learn how to grow your membership base maximize the potential of your website. C - Accept Donations Online
Create donation coupons or incentive item 'buy' buttons and encourage patrons to make donations right from your site with built in Pay Pal payment processing. D - Get Patrons Involved with a Current Events List
Keep your loyal members aware of current events with the self editing announcements module and Learn how to utilize the events module to as a website traffic magnet. E - Earn cash for clicks
Use Google Adsense to create an additional stream of revenue. Find resources to information and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software. F - Interesting, fresh content
Keep readers coming back to your site with new updated content. Learn how to insert RSS feeds, resources to build RSS feeds, and how to create an articles archive. G -Brand your online presence
Promote your brand image with these fun ideas and establish your organization as the leader in the industry. Back to non profit building home
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