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Brand Your Online Presence Ever notice that you sell a lot more books to people who know you? When someone knows who you are, the chances that they will buy your book increase dramatically. Your website is the perfect medium for you to sell your own credentials as an author as well as your book. Brand every page of your website If you've got lots of great content about your topic, people will be entering your site from any of your websites pages depending on your search query. You'll want to ensure that your logo and organization name gets as much exposure as possible. This is exactly why we designed the Easy Website Builder skin to be completely configurable for your branding. The page header and footer, consistent on every page of your site, includes a full WYSIWYG editor so that you can upload your exact logo and fonts as header images. 
Establish yourself as the Industry Expert The position of the industry expert is taken, not given. Members of your organization can earn the position by writing articles on your topic, being active in forums, appearing on radio shows, and becoming more visible any way possible. Each time you make an appearance, publish a new article, or get a write up in the news, add a link to the source on your site to enforce your credibility. Put a Face to the Words Include your picture on your site. Potential and existing customers will connect with you even more if they put a face to the words. Jeffery Gitomer, author and sales guru, even includes pictures of his kids and grandkids on his site. This hasn’t changed my opinion of his professionalism at all. In fact I became an even more loyal fan of his after visiting his site. Merchandise All great books have merchandising offshoots. Don’t wait for someone to offer you a deal, just create one yourself! If you’ve got a fictional character with a line worthy of a t-shirt, make them a star. Maybe you’ve got a non-fiction book with words of wisdom for each calendar month. With product print on demand services like Café Press, you can create hundreds of different products from shirts, to calendars, to clocks, to aprons – if it can be printed, they probably offer it. Start building your new website today with Easy Website Builder
 Building Your Non-Profit Site A - Attract and retain members with great content Learn how to use content to attract search engines and visitors. Optimize your pages to boost your site's ranking to the top of the search. B - Keep your message in front of your members with an e-newsletter Gaining a new website visitor takes exponentially more time and resources than retaining an interested visior. Learn how to grow your membership base maximize the potential of your website. C - Accept Donations Online Create donation coupons or incentive item 'buy' buttons and encourage patrons to make donations right from your site with built in Pay Pal payment processing. D - Get Patrons Involved with a Current Events List Keep your loyal members aware of current events with the self editing announcements module and Learn how to utilize the events module to as a website traffic magnet. E - Earn cash for clicks Use Google Adsense to create an additional stream of revenue. Find resources to information and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software. F - Interesting, fresh content Keep readers coming back to your site with new updated content. Learn how to insert RSS feeds, resources to build RSS feeds, and how to create an articles archive. G - Brand your online presence Promote your brand image with these fun ideas and establish your organization as the leader in the industry. Back to non profit building home
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