Learning to gain rank on search engines is the most effective way to bring a consistent flow of visitors to your site. In order to be found, the search engine must know which sites to display to satisfy what the information seeker is looking for.  Search engines have complicated algorithms to determine ranking, but at the top of the list is the number of time the searcher's keyword appears in your webpage.  Choosing the right keyword is critical and writing keyword rich pages is called SEO Copywriting. The keywords you use throughout the page tells the search engine how relevant your page is to the term the searcher has entered.

How to choose keywords and phrases

Ask yourself what types of terms potential readers might be searching for at a time when they would be most open to receiving your book.  What type of problem does your non-fiction book solve?  Which terms relate to the heart of your fiction book?  Make a list of these keywords in order of your perceived effectiveness and measure them with the tools discussed throughout the remainder of this article to pinpoint the most strategic keyword.

There are a variety of tools available to help you decide on the most strategic keywords to target. Overture''s Keyword Selector Tool will return a list and count of the most popular terms based on the keyword you enter. To find a keyword for my sample page, I typed "public speaking." Overture returned 16,164 results for "public speaking," and 2,468 results for "fear of public speaking."

By using "fear of public speaking in my title and subtitle, I''ve increased the likelihood that my page appear relevant to the search engine when people search for this term. Search engines assume a higher relevance when the keyword is near the top of the page as well as in the META tag.

Picking the search phrase with the most searches isn't necessarily the best choice as it may be too broad or a term or highly targeted by a competitor.  You''ll want to see which keywords your competitors are targeting using a reverse keyword lookup tool. Depending on the amount and type of competition, you can decide whether to go head to head with your competition for your keyword or target a different keyword where your competitor isn''t so strong.

The reverse keyword lookup tool is a great tool when you know the specific competitors you are competing with. To see a list of sites that are dominating the top spots of your chosen keywords, the Page Rank Search Tool from SEO Tools is a helpful resource.

How to insert a META Tag

META tags are simply keywords that are inserted into page''s HTML code that search engines read in order to help determine page relevance. A META tag field is built into every page of Easy Website Builder''s creator.

Not all search engines use META tags because webmasters quickly learned how to exploit this functionality by entering long lists of unrelated popular keywords in an attempt to attract traffic. Google, for example, will not consider any text that is not visible to the reader.  This is the reason why pure content is so critical to a websites ability to achieve a high search engine ranking. Some search engines do rely on META tags to rank sites and it''s important to take every possible measure to increase your ranking on any search engine.

More important than the META tags is the content itself. The way search engines determine how relevant your page is to the term being searched is the number of times the keyword appears in the content. This is called keyword density. When measuring your keyword density, make sure to use a tool that counts every bit of text on the page but excludes the text within HTML tags. Search Engine World’s keyword density analyzer is a helpful tool and returns the percent occurrence of all heavily used words on your page.

Don''t get too hung up on percentages and density and keywords - and certainly don''t let the readability of your content suffer to meet some ratio. You can always find a way to go back and add more keywords to your page and section titles or to menu items.  The most important thing is that people enjoy your content enough to share it with others, link to your pages, and continue to return. Choosing the right keywords and using them throughout your pages is important so that search engines display your pages right when potential buyers are looking for what you have, but this is only part of the picture.

Most content writers agree that it is better to write your content freely, then go back and adjust words and phrases here and there to target your keywords. With Easy Website Builder’s simple content editor and push-button publishing system, you can build add and adjust your keywords easily until you find the most effective strategy to rise to the top of the search engines.

Start building your new website today with Easy Website Builder

Three Days to Building a Winning Book Promotion Campaign