It often takes several exposures to your book before a visitor becomes a customer. For this reason, you’ve got to give people a good reason to return to your site again and again. One of the most effective ways to accomplish this is have continuously fresh and interesting content that potential customers will want or need.

RSS Feeds

An effortless way to get fresh and current content is with an RSS feed. For example, if you’ve authored a dessert cookbook, you might want to add an RSS feed that presents a new complimentary recipe, such as a dinner recipe, every day. This will encourage viewers to return to your site to find new recipes while your dessert book makes an impression each and every time they visit. By simply pasting a piece of code into the content editor, you’ll have a continuous stream of new content without ever editing the page again.

Events

Having a page dedicated to events that relate to your book’s topic is a fantastic way to attract a readership of those searching specifically for these events. For example, if you’ve written a science fiction book, you may want to list all of the science fictions conventions around the world. Most of the people who find your site through your events page are the prime demographic for purchasing your book so be sure to have an image and a summary of your book in one of the page columns. For ease of maintaining your events page, Easy Website Builder offers a field for the event’s expiration date. Once the date has past, the event will automatically be deleted to keep your site absolutely current.

Self Published Articles

One of the most effective forms of fresh content are articles and short stories of interest to your target audience. If you offer quality solutions or enjoyable reads continuously, visitors are more likely to buy your book. Not only does your book get exposure when visitors return to your site, but you become a trusted source of topical material.

Reprint Articles

There are a few great sources for articles that are free for you to reprint. Adding some free articles in with your own articles can help you to keep your site loaded with fresh and interesting content.

Resources:
Ezinearticles.com
Findarticles.com

Book/Article/Movie Reviews

Don’t be afraid to talk about other publications that relate to your topic – especially if they are not your direct competition. The more you can get your reader immersed in your topic, the more likely you will get your visitors into a buying mood

Organizing your Articles and Reviews

To ensure that your visitors will find topics that interest them on your page, give a summary list of your articles and reviews with a link to the full story. To do this with Easy Website Builder, simply write your full pages then write a brief summary on your homepage. To add the link to the full story, highlight your summary title, click the hyperlink icon, and paste the URL of the full story into the hyperlink builder.

Start building your new website today with Easy Website Builder

Three Days to Building a Winning Book Promotion Campaign

A - Drive Traffic
Learn how to move to the top of the search engine rankings by identifying popular searched keywords and crafting SEO optimized headlines and text.

B - Brand yourself
Readers identify with your message when they have a chance to get to know and trust you. Learn ways to enhance your credibility and establish yourself as an industry expert.

C - Attract loyal customers with high quality content
Sell more books by offering enough free information to get people interested, but not so much that you sacrifice sales

D - Interesting, fresh content
Keep readers coming back to your site consistently new and updated content. Learn how to generate lots of great new content without spending countless hours of work with RSS feeds, and articles archives.    

E - Sell your books
Use the product module to add your book to your site in 2 clicks and sell your books right from your site.  If you're selling through Amazon, learn how to set up an affiliate link to your book to generate a greater sales percentage.  

F - Build a mailing list
Keeping a customer is far easier than gaining a new one.  Learn the secrets of building a targeted mailing list to stay in touch with people who already have expressed interest in your book or idea. Find resources for creating and managing a newsletter campaign and learn how to insert forms into Easy Website Builder.

G- Earn Affiliate Profits
Earn additional revenue by offering thousands of high quality products targeted to your site's visitors from a variety of sources.

H - Earn cash for clicks
Use Google AdSense or Yahoo Publisher to add an additional stream of revenue. Find resources, information, and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software.