Attract Loyal Reasers with Quality Website Content

Content is incredibly in important for the success of any website, but even more so for those selling written work. Consumers in a store want to pick up items and look them over before making a purchase. In bookstores, people flip through the pages to make a decision about which book to buy. Many times, it’s the book that someone looks through the longest that wins the purchase.

Visitors Don’t React Well to a Purely Sales Site

A site must have some value to the visitor to keep them on your site. Low content, purely commercial sites don’t fare as well as content-rich resources. I have done my own testing and seen first hand how visitors react to a pure sales site. Unless someone is specifically seeking to purchase your particular product, they will mostly likely click the back button and leave your site without going any deeper than the homepage.

Buy Decision Making Time

People rarely make a purchasing decision instantly. You’ll need to have some way to keep potential customers interested on your site while they go through their internal decision making process. The most effective way to accomplish this is with lots of quality content that has a high value to the reader. You can tie in the relevance to your book throughout the content and introduce ads and testimonials along the columns to build interest.

Content = Traffic

Search engines reward content rich sites with high search rankings. Google states clearly that their mission “is to organize the world's information and make it universally accessible and useful.” Having high quality content also increases the likelihood that other sites will link to your pages which will also boost your search engine ranking. The number of sites linking to yours is one of most critical factors in your search engine ranking.

Content Speaks Louder than Cash

Online success is more attainable for individuals and small businesses than it has ever been as search reward for content rather than dollars. Search giants like Google are continuously improving their algorithms to reward site with a high percentage of content. People who enjoy writing already have 75% of what it takes to build unbelievably successful websites, yet many authors never take advantage of the web to promote themselves.

Start building your new website today with Easy Website Builder

Three Days to Building a Winning Book Promotion Campaign

A - Drive Traffic
Learn how to move to the top of the search engine rankings by identifying popular searched keywords and crafting SEO optimized headlines and text.

B - Brand yourself
Readers identify with your message when they have a chance to get to know and trust you. Learn ways to enhance your credibility and establish yourself as an industry expert.

C - Attract loyal customers with high quality content
Sell more books by offering enough free information to get people interested, but not so much that you sacrifice sales

D - Interesting, fresh content
Keep readers coming back to your site consistently new and updated content. Learn how to generate lots of great new content without spending countless hours of work with RSS feeds, and articles archives.    

E - Sell your books
Use the product module to add your book to your site in 2 clicks and sell your books right from your site.  If you're selling through Amazon, learn how to set up an affiliate link to your book to generate a greater sales percentage.  

F - Build a mailing list
Keeping a customer is far easier than gaining a new one.  Learn the secrets of building a targeted mailing list to stay in touch with people who already have expressed interest in your book or idea. Find resources for creating and managing a newsletter campaign and learn how to insert forms into Easy Website Builder.

G- Earn Affiliate Profits
Earn additional revenue by offering thousands of high quality products targeted to your site's visitors from a variety of sources.

H - Earn cash for clicks
Use Google AdSense or Yahoo Publisher to add an additional stream of revenue. Find resources, information, and tutorials to maximize your profits and learn how to add the code into your Easy Website Builder Software.